{"id":20720,"date":"2014-09-30T16:09:14","date_gmt":"2014-09-30T14:09:14","guid":{"rendered":"https:\/\/www.opc.cat\/si-ens-haguessin-preguntat-als-organitzadors-no-hi-hauria-tants-palaus-de-congressos-2\/"},"modified":"2014-09-30T16:09:14","modified_gmt":"2014-09-30T14:09:14","slug":"si-ens-haguessin-preguntat-als-organitzadors-no-hi-hauria-tants-palaus-de-congressos-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/si-ens-haguessin-preguntat-als-organitzadors-no-hi-hauria-tants-palaus-de-congressos-2\/","title":{"rendered":"\u201cSi ens haguessin preguntat als organitzadors no hi hauria tants palaus de congressos\u201d"},"content":{"rendered":"

(L’Econ\u00f2mic)<\/i>\u00a0L’Associaci\u00f3 d’Empreses Organitzadores de Congressos i Reunions agrupa les principals firmes d’un sector redu\u00eft -s\u00f3n poques empreses i amb pocs treballadors- per\u00f2 amb una gran capacitat d’influ\u00e8ncia. Elles decideixen on es fan les trobades i coordinen tota una ind\u00fastria: hostesses, restauradors, muntadors, t\u00e8cnics, int\u00e8rprets, etc. \u201cSom els directors d’orquestra\u201d, diu Rafel Peris, president d’OPC Catalunya des de fa tres anys.<\/p>\n

Ara que es parla tant de les mol\u00e8sties del turisme de masses a les ciutats, el visitant de negocis no provoca mai queixes.<\/strong><\/p>\n

Al contrari. Tothom parla de turisme de congressos i defensa aquest tipus d’activitat. Per\u00f2 el cert \u00e9s que mai han buscat la nostra interlocuci\u00f3, i aix\u00f2 que tenim molt a dir. Ning\u00fa mai ens ha convocat per parlar d’estrat\u00e8gia. Ni abans que es parlava d’Eurovegas ni ara que es fa de BCN World.
\nDoncs un dels arguments que fan servir els promotors d’aquests projectes en la seva defensa \u00e9s que portaran congressos.<\/strong><\/p>\n

No s\u00e9 quin tipus de congressos vindran, perqu\u00e8 entre el 80% i el 90% de les activitats congressuals que estem organitzant s\u00f3n cient\u00edfiques, finan\u00e7ades principalment per la ind\u00fastria farmac\u00e8utica, que t\u00e9 un codi deontol\u00f2gic que li prohibeix allotjar assistents en hotels de cinc estrelles i anar a llocs de joc.
\nJa ho han dit als promotors de BCN World?<\/strong><\/p>\n

Insisteixo que no hem tingut cap mena de contacte. Per\u00f2 de congressos no en faran, en tot cas incentius o convencions empresarials. Estem replicant el model que ens ha portat a tenir palaus de congressos buits a cada municipi. Tirar pel dret sense preguntar a qui estem en contacte amb la gent que vol fer els congressos i sabem qu\u00e8 \u00e9s el que es necessita.
\nI qu\u00e8 fem ara amb els molts palaus de congressos que hi ha?<\/strong><\/p>\n

A nosaltres ens regalen palaus a canvi que portem congressos, per\u00f2 \u00e9s molt dif\u00edcil en segons quins llocs. Aix\u00f2 era un error total des del principi. No es poden fer congressos all\u00e0 on no hi hagi una bona comunicaci\u00f3 ni capacitat hotelera. La sort que hem tingut \u00e9s que ha arribat l’AVE a les quatre capitals catalanes, perqu\u00e8 a Girona, per exemple, no podies fer res perqu\u00e8 no tenies com arribar-hi.
\nQuins elements situen b\u00e9 una ciutat?<\/p>\n

B\u00e0sicament necessites infraestructura per dur-lo a terme, allotjament i comunicacions. A \u00e0mbit internacional ajuda que la gent hi vulgui anar. Per aix\u00f2 Barcelona s’ha enfilat al quart lloc a Europa com a destinaci\u00f3 de congressos, perqu\u00e8 la gent vol venir. Els organitzadors saben que si el porten a Barcelona vindr\u00e0 m\u00e9s gent. Molts dels nostres clients s\u00f3n representants locals d’organitzacions que han demanat que es faci a Barcelona. Hem d’evitar espatllar-ho.
\nQu\u00e8 vol dir?<\/strong><\/p>\n

Les not\u00edcies sobre el turisme de borratxera que hem tingut aquest agost poden posar en risc tot el que hem aconseguit.
\nHan detectat alguna cosa?<\/strong><\/p>\n

No de moment. Per\u00f2 pensem que pot afectar. A mi m’ha passat que quan he proposat algun espai prop de les Rambles, m’han arrufat el nas perqu\u00e8 pensen que els atracaran. La por de la delinq\u00fc\u00e8ncia ha baixat aquests \u00faltims mesos gr\u00e0cies a l’esfor\u00e7 en seguretat. Per aix\u00f2 les not\u00edcies de la Barceloneta ens han de fer posar en alerta.
\nPer\u00f2 el gran congr\u00e9s de cardiologia que s’ha celebrat fa poques setmanes ha estat tot un \u00e8xit.<\/strong><\/p>\n

S\u00ed. Aquests grans congressos que porten m\u00e9s de 30.000 assistents solen estar organitzats per firmes estrangeres. Per\u00f2 per a la ciutat s\u00f3n important\u00edssim per la riquesa que comporten per\u00f2 tamb\u00e9 pel ress\u00f2 medi\u00e0tic internacional que aconsegueixen i que criden cap a Barcelona altres reunions. Paral\u00b7lelament al congr\u00e9s de cardiologia, els diferents membres de l’associaci\u00f3 hem estat organitzant altres congressos. La meva empresa, per exemple, n’ha muntat un de neurofibromatosi al qual han vingut unes 300 persones de tot Europa. M\u00e9s del 50% dels congressos tenen menys de 500 assistents.
\nCom han viscut la crisi?<\/strong><\/p>\n

No n’hem sortit tan mal parats com altres sectors. Malgrat que hi ha hagut gran desaparicions com ara Viajes Marsans o Iberia Congresos, que l’ha absorbit Barcel\u00f3, i algun col\u00f3s internacional que ha desaparegut. Ara b\u00e9, l’ estructura de la majoria dels OPC \u00e9s molt petita; la mitjana de treballadors estava abans de la crisi en 6,5 persones. Aleshores l’adaptaci\u00f3 a la crisi no ha estat traum\u00e0tica.
\nPerqu\u00e8 de congressos se n’han continuat fent?<\/strong><\/p>\n

Els incentius i les convencions van caure en picat. Per\u00f2 els congressos, que tenen un perfil m\u00e9s cient\u00edfic i que estan molt pautats en el temps, s’han continuat fent, per\u00f2 s’han vist afectats perqu\u00e8 la ind\u00fastria farmac\u00e8utica no podia pagar els preus d’abans. Tamb\u00e9 ens ha perjudicat molt la pujada de l’IVA cultural al 21%. En canvi no hem pogut apujar les quotes perqu\u00e8 els metges tamb\u00e9 han patit. Per tant, hem tingut menys recursos per fer coses. Hi ha congressos que s’han redu\u00eft un 60-70%. Ara sembla que torna a canviar de mica en mica la tend\u00e8ncia.
\nS’est\u00e0 recuperant?<\/strong><\/p>\n

Ara sembla que torna a augmentar. Per\u00f2 si el congressista pot estalviar-se l’allotjament, va i torna el mateix dia. En conseq\u00fc\u00e8ncia hem hagut d’adaptar els congressos i ara mirem de fer-los en cap de setmana: divendres tarda i dissabte mat\u00ed, per exemple. Aix\u00f2 es fa per evitar que els metges perdin dies de formaci\u00f3 que no tenen.<\/p>\n","protected":false},"excerpt":{"rendered":"

(L’Econ\u00f2mic)\u00a0L’Associaci\u00f3 d’Empreses Organitzadores de Congressos i Reunions agrupa les principals firmes d’un sector redu\u00eft -s\u00f3n poques empreses i amb pocs treballadors- per\u00f2 amb una gran capacitat d’influ\u00e8ncia. Elles decideixen on es fan les trobades i coordinen tota una ind\u00fastria: hostesses, restauradors, muntadors, t\u00e8cnics, int\u00e8rprets, etc. \u201cSom els directors d’orquestra\u201d, diu Rafel Peris, president d’OPC Catalunya 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