{"id":20834,"date":"2014-07-15T09:12:30","date_gmt":"2014-07-15T07:12:30","guid":{"rendered":"https:\/\/www.opc.cat\/las-redes-sociales-una-forma-eficaz-de-contacto-entre-agencia-y-cliente-2\/"},"modified":"2014-07-15T09:12:30","modified_gmt":"2014-07-15T07:12:30","slug":"las-redes-sociales-una-forma-eficaz-de-contacto-entre-agencia-y-cliente-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/las-redes-sociales-una-forma-eficaz-de-contacto-entre-agencia-y-cliente-2\/","title":{"rendered":"Las redes sociales, una forma eficaz de contacto entre agencia y cliente"},"content":{"rendered":"

(Agenttravel)\u00a0<\/i>Las agencias de viajes no tienen duda de que estar presente en las redes sociales es una forma \u201cmuy eficaz\u201d de contactar con el mercado y el publico en general, por medio de comentarios, v\u00eddeos o art\u00edculos, o incluso a trav\u00e9s de concursos.<\/span><\/p>\n

\n

El director general de\u00a0Viajes Carrefour, Ignacio Soler, recalca que hay que tener en cuenta que actualmente m\u00e1s del 80% de los viajes comienzan en Internet, es decir, \u201clos usuarios buscan informaci\u00f3n e inspiraci\u00f3n en los blogs, en las redes sociales y comparten contenidos y opiniones en la red que son \u00fatiles para ellos a la hora de decidir ad\u00f3nde ir\u201d. Por este motivo, Soler cree que son \u201cun eje estrat\u00e9gico, no s\u00f3lo para emitir mensajes m\u00e1s o menos comerciales, sino para formar parte del entramado social y convertirnos en referente a la hora de facilitar informaci\u00f3n y contenido relevante para nuestros seguidores y clientes\u201d.<\/p>\n

En opini\u00f3n de Celesti Roca i Cort\u00e9s, director general de\u00a0Avasa Iltrida Viatjes, estas comunidades son un \u201ccanal ideal para promover la venta online y para generar visitas hacia la web\u201d, agrega.<\/p>\n

Juan Barneto, director de\u00a0Atlantour.es, se\u00f1ala que el objetivo de cualquier empresa es vender su producto, y para ello hay que usar todos los instrumentos que est\u00e1n a nuestro alcance. En este caso, \u201clas redes sociales son una herramienta de marketing ideal\u201d. \u201cRefuerza nuestra marca en nuestra localidad, nos hacemos visibles en sectores o segmentos en los que no tendr\u00edamos audiencia\u201d, agrega.<\/p>\n

Para\u00a0Logitravel\u00a0el fin \u00faltimo de estar presente en las redes sociales es \u201cpor una parte fidelizar a los clientes d\u00e1ndoles m\u00e1s servicio, y por otro, tener nuevos puntos de contacto con aquellos que nos conocen menos\u201d, en palabras de Tomeu Bennasar, director general de la agencia online.<\/p>\n

Gracias a las redes sociales \u201cestamos accesibles para nuestros clientes que quieren contactar con nosotros a trav\u00e9s de estos canales e interactuamos como expertos en viajes vacacionales\u201d, destaca Bennasar.<\/p>\n

No obstante, Barneto ve un problema el tiempo que se debe dedicar para sacar el \u201crendimiento \u00f3ptimo\u201d a las redes sociales. Aunque no se consiga el objetivo final, el directivo de Atlantour cree que \u201ces importante estar y hacerse ver\u201d.<\/p>\n

Posible negocio<\/b><\/p>\n

Celest\u00ed Roca cree que aparte de todo lo ventajoso de las redes sociales, comentado anteriormente, aportan a la agencia un posible negocio con una monitorizaci\u00f3n de las redes.<\/p>\n

\u201cCon las herramientas autom\u00e1ticas que tenemos instaladas, estamos auscultando las diferentes redes sociales, sobre todo Facebook y Twitter, y que nos avisan de cu\u00e1ndo alguna persona habla o comenta con sus amistades o contactos, qu\u00e9 desea hacer o si va a hacer alguna escapada, sus viajes, sus cruceros, etc\u201d, apunta el responsable de Iltrida.<\/p>\n

Todo esto, permite a Iltrida conocer al detalle lo que quiere el viajero, contactarle y ofrecerle el servicio de la agencia online u offline (presenciales y asesorados por nuestros agentes).<\/p>\n

Por su parte, el director general de Viajes Carrefour, reconoce que \u201clas redes sociales est\u00e1n en constante evoluci\u00f3n y lo que hoy es un medio de comunicaci\u00f3n puede convertirse en un futuro en un lugar donde complementar la venta e incluso segmentarla, ofreciendo s\u00f3lo aquellos servicios en los que el usuario est\u00e1 interesado\u201d, en palabras de Soler.<\/p>\n

Los responsables de Logitravel y Atlantur, coinciden en que de momento las reservas en las redes sociales no son una prioridad aunque Barneto s\u00ed ve factible que las redes sociales sirvan para redirigir al cliente a las webs.<\/p>\n

El peligro de estar expuestos<\/b><\/p>\n

Las redes sociales tambi\u00e9n cuentan con una parte negativa. En opini\u00f3n de Juan Barneto, director general de Atlantur, \u201cpara toda empresa el \u2018boca-oreja\u2019 siempre ha sido la mejor publicidad, pero una mala noticia o un cliente mal atendido, tendr\u00e1 una repercusi\u00f3n mucho mayor que una positiva y esto en las redes sociales ser\u00eda como un virus\u201d.<\/p>\n

Para Iltrida, \u201cla facilidad de comunicaci\u00f3n que tienen las redes sociales es una ventaja que puede convertirse en desventaja ante problemas que puedan surgir con los clientes o posibles clientes, y que se pueden magnificar y propagar muy r\u00e1pidamente\u201d. No obstante, \u201ctambi\u00e9n es una forma r\u00e1pida de controlarlos y atajarlos si se manejan las situaciones con el suficiente conocimiento, delicadeza y dedicaci\u00f3n\u201d, reconoce Celest\u00ed Roca.<\/p>\n

Logritravel considera que \u201cestamos expuestos en la calle todos los d\u00edas, s\u00f3lo nos ha cambiado el soporte\u201d, en palabras de Tomeu Bennasar. Sin embargo, reconoce que tanto los aspectos positivos como los negativos de la forma de hacer las cosas \u201ctienen m\u00e1s visibilidad\u201d. \u201cEn Logitravel vemos esta visibilidad como un punto muy positivo\u201d, matiza.<\/p>\n

\u201cEstar presente en un medio social tiene grandes riesgos porque es evidente que todo lo que haces no tiene porqu\u00e9 gustarle a todo el mundo pero creemos, sinceramente, que las ventajas superan con creces a los posibles inconvenientes que pudieran surgir\u201d, indica Ignacio Soler, director general de Viajes Carrefour.<\/p>\n

\u201cSe deben tener monitorizadas las redes, tener una escucha muy activa para evitar que algo peque\u00f1o se pueda convertir en un problema de reputaci\u00f3n serio\u201d, aconseja Soler.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

(Agenttravel)\u00a0Las agencias de viajes no tienen duda de que estar presente en las redes sociales es una forma \u201cmuy eficaz\u201d de contactar con el mercado y el publico en general, por medio de comentarios, v\u00eddeos o art\u00edculos, o incluso a trav\u00e9s de concursos. El director general de\u00a0Viajes Carrefour, Ignacio Soler, recalca que hay que tener 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