{"id":20850,"date":"2013-10-19T09:48:24","date_gmt":"2013-10-19T07:48:24","guid":{"rendered":"https:\/\/www.opc.cat\/el-gasto-en-reuniones-caera-un-18-en-europa-en-2014-2\/"},"modified":"2013-10-19T09:48:24","modified_gmt":"2013-10-19T07:48:24","slug":"el-gasto-en-reuniones-caera-un-18-en-europa-en-2014-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/el-gasto-en-reuniones-caera-un-18-en-europa-en-2014-2\/","title":{"rendered":"El gasto en reuniones caer\u00e1 un 1,8% en Europa en 2014"},"content":{"rendered":"<p><i style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">(Hosteltur)\u00a0<\/i><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">Reino Unido y Alemanaia seguramente, ser\u00e1n la excepci\u00f3n ya que se espera un aumento del gasto en todas las categor\u00edas mencionadas, al tener econom\u00edas relativamente m\u00e1s fuertes que el resto de pa\u00edses.<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">Seg\u00fan Michael Schuller, vicepresidente de American Express Meetings &amp; Events en Europa, \u201cSi bien sigue habiendo retos por superar, hay se\u00f1ales de recuperaci\u00f3n econ\u00f3mica en ciertos mercados europeos, como en Reino Unido y Alemania, en los que vemos optimismo en todas las categor\u00edas de reuniones. De hecho, con la excepci\u00f3n de Francia, los resultados del estudio de 2014 demuestran un optimismo en todos los pa\u00edses europeos, en comparaci\u00f3n con las previsiones de 2013.<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">\u201cMientras que las reuniones cara a cara a nivel global siguen consider\u00e1ndose una herramienta importante para los negocios, se espera un aumento en la demanda de las reuniones locales a medida que las empresas buscan aprovechar al m\u00e1ximo los presupuestos restringidos y reducir el tiempo fuera de la oficina.\u201d<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">En Norteam\u00e9rica<\/span><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">, cerca de la mitad de los planificadores de reuniones encuestados esperan un ligero incremento en el n\u00famero de reuniones que se organizar\u00e1n en 2014, (1,5 % del total de la regi\u00f3n). Se estima que el n\u00famero de asistentes aumente ligeramente, ya que las empresas tratar\u00e1n de maximizar el valor total que aporta cada evento y reducir el coste medio por participante.<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">La regi\u00f3n de Asia Pac\u00edfico<\/span><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">\u00a0parece disminuir tras dos a\u00f1os de previsiones positivas, y se espera que se experimente un ligero descenso en el n\u00famero de reuniones en la regi\u00f3n,(1,2 %). Adem\u00e1s, se espera que Asia Pac\u00edfico tenga la mayor ca\u00edda de todas las regiones en el gasto total de empresas en la organizaci\u00f3n de reuniones, (3,6%), a medida que la regi\u00f3n tiende hacia la implementaci\u00f3n de un mayor control de gastos. Los organizadores de reuniones de esta regi\u00f3n tambi\u00e9n prev\u00e9n un declive del 2,4 % en el n\u00famero de asistentes por reuni\u00f3n.<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">En Am\u00e9rica Central y Am\u00e9rica del Sur, se espera que el n\u00famero total de reuniones en la regi\u00f3n se mantenga sin cambios, mientras que el gasto total de las empresas disminuir\u00e1 ligeramente en un 1,4%. Se ver\u00e1 un ligero aumento en el n\u00famero de asistentes de las reuniones en la regi\u00f3n. En Argentina, la posible subida de impuestos en las compras realizadas fuera del pa\u00eds, junto con los principales eventos deportivos de Brasil programados para el pr\u00f3ximo a\u00f1o, jugar\u00e1n un papel decisivo en un probable aumento de la actividad de reuniones locales en la regi\u00f3n.<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">\u201cDe cara a 2014, las reuniones y los eventos seguir\u00e1n siendo probablemente actores clave para las empresas con el fin de alinear sus objetivos estrat\u00e9gicos de negocio y comunicarse de manera eficaz con sus empleados, clientes y socios en todo el mundo\u201d, comenta Issa Jouaneh, vicepresidente y director general de American Express Meetings &amp; Events. \u201cEn un entorno de presupuestos ajustados y procesos de aprobaci\u00f3n restringidos, las empresas de todas las regiones est\u00e1n revisando sus estrategias con el objetivo de lograr el cumplimiento de pol\u00edticas, aumentar la eficiencia y controlar los costes.\u201d\u00a0<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">\u201cLos organizadores de reuniones tambi\u00e9n est\u00e1n probando como utilizar los canales de redes sociales para crear programas de mayor calidad y involucraci\u00f3n que consigan cubrir mejor las necesidades de los asistentes. El futuro ser\u00e1 verdaderamente emocionante para la industria de Meetings &amp; Events a medida que se ir\u00e1 transformando la inversi\u00f3n y la gesti\u00f3n de la experiencia a trav\u00e9s de la incorporaci\u00f3n de los canales digitales\u201d, a\u00f1adi\u00f3 Jouaneh.<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">Las previsiones para 2014 de American Express Meetings &amp; Events revelan que, por segundo a\u00f1o consecutivo, Londres\u00a0<\/span><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">ocupar\u00e1 el primer lugar en Europa como destino de reuniones, seguido de Par\u00edas<\/span><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">, seg\u00fan los resultados de la encuesta. De nuevo, Barcelona<\/span><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">, \u00c1msterdam y Bruselas est\u00e1n entre los cinco destinos m\u00e1s demandados para la realizaci\u00f3n de reuniones en Europa.\u00a0<\/span><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><b style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">Tendencias globales en la planificaci\u00f3n de reuniones<\/b><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><br style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\" \/><span style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">Los planificadores de reuniones que contestaron a la encuesta de American Express Meetings &amp; Events identificaron para 2014 las siguientes tendencias y expectativas en todas las regiones:\u00a0<\/span><\/p>\n<div style=\"font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">\n<ul>\n<li><u>Aumentando la interacci\u00f3n a trav\u00e9s de Redes Sociales y Aplicaciones<\/u>\u00a0\u2013Seg\u00fan un estudio de \u201cOur Mobile Planet\u201d de Google, desde 2012 la penetraci\u00f3n de smartphones ha incrementado en 10 puntos porcentuales en la mayor\u00eda de las regiones, y el uso diario de las redes sociales tambi\u00e9n est\u00e1 aumentando. Para 2014, las previsiones de American Express Meetings &amp; Events auguran un ligero ascenso en todas las regiones del uso de las redes sociales en las reuniones, debido al uso cada vez mas extendido de las aplicaciones m\u00f3viles y las redes sociales no solo en la vida personal sino tambi\u00e9n en la vida profesional. Con el incremento de la aplicaci\u00f3n de la tecnolog\u00eda para reuniones, los planificadores de reuniones han mostrado un mayor inter\u00e9s en el uso de aplicaciones m\u00f3viles, y el deseo de entender su utilizaci\u00f3n en sus reuniones. Actualmente las empresas est\u00e1n en el proceso selecci\u00f3n de las herramientas adecuadas y de proveedores de estas aplicaciones para sus reuniones. En general, los planificadores de eventos se sienten cada vez m\u00e1s presionados a utilizar redes sociales y aplicaciones m\u00f3viles antes, durante y despu\u00e9s del evento, como una forma de extender la comunicaci\u00f3n y conectar entre s\u00ed a los asistentes, con el fin de maximizar el tiempo dedicado a la reuni\u00f3n y crear oportunidades para incrementar la involucraci\u00f3n de los participantes.<\/li>\n<li><u>Contin\u00faa la tendencia de control de presupuestos de reuniones locales y regionale<\/u>s\u2013 Como el presupuesto de las reuniones seguir\u00e1n siendo dif\u00edciles de cerrar, una tendencia clave para los organizadores de reuniones en 2014, es la demanda de reuniones locales. Estos revelaron que las empresas organizar\u00e1n reuniones en su regi\u00f3n y\/o aprovechando sus propias instalaciones. El cumplimiento de pol\u00edticas de empresa, el coste y el tiempo invertido en viajes son las principales catalizadoras de esta tendencia, ya que las empresas seguir\u00e1n buscando formas alternativas para controlar los costes y reducir el tiempo fuera de la oficina.<\/li>\n<li><u>Cada vez ser\u00e1 m\u00e1s dif\u00edcil conseguir las aprobaciones para celebrar reuniones<\/u>\u00a0&#8211; Se prev\u00e9 que el proceso de aprobaci\u00f3n para celebrar reuniones sea cada vez m\u00e1s riguroso y dif\u00edcil de conseguir en todas las regiones, tanto por los retrasos previstos como por el cambio de enfoque hacia exigir una mayor rentabilidad en reuniones externas. Suelen ser los directivos quienes a menudo tienen que aprobar los programas de reuniones cuando el presupuesto es m\u00e1s alto del normal y por encima del n\u00famero habitual de asistentes. Esto retrasa a\u00fan m\u00e1s el proceso de aprobaci\u00f3n.<\/li>\n<li><u>Tarifas de grupos<\/u>\u00a0\u2013 Para optimizar costes en 2014, los organizadores de reuniones tambi\u00e9n incorporar\u00e1n tarifas para grupos en sus programas de reuniones estrat\u00e9gicos. Se ver\u00e1 un ligero aumento de las tarifas para grupos tanto de hotel como de vuelos con respeto a las tarifas de 2013. A medida que los organizadores de reuniones sean m\u00e1s conscientes de las ventajas en el coste y la flexibilidad que permiten estos tipos de tarifas, \u00e9stas obtendr\u00e1n mayor peso en el proceso de la planificaci\u00f3n de eventos.<\/li>\n<li><u>Localizaciones no-tradicionales<\/u>\u00a0\u2013 Los profesionales de la industria que fueron entrevistados para el Forecast de Meetings &amp; Events de American Express de 2013 ya indicaron que buscaban ubicaciones menos tradicionales para las reuniones, tales como localizaciones exteriores, universidades y acuarios. Los resultados de la encuesta de 2014 prev\u00e9n tendencias similares, siendo Europa y Asia las regiones que m\u00e1s favorecen esta tendencia, con un incremento del 2,5 % en el uso de este tipo de espacio. En Norteam\u00e9rica, el uso de locales poco tradicionales est\u00e1 previsto que aument\u00e9 como resultado de una mayor preferencia por locales de moda y originales lugares para la celebraci\u00f3n de eventos promocionales.<\/li>\n<\/ul>\n<div>Las conclusiones realizadas por American Express Meetings &amp; Events, se han extra\u00eddo de un amplio estudio con una recopilaci\u00f3n importante de datos relacionados con la celebraci\u00f3n de reuniones y eventos corporativos , adem\u00e1s de entrevistas en profundidad con profesionales del sector, incluyendo planificadores de reuniones, compradores y cadenas hoteleras en todo el mundo.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Hosteltur)\u00a0Reino Unido y Alemanaia seguramente, ser\u00e1n la excepci\u00f3n ya que se espera un aumento del gasto en todas las categor\u00edas mencionadas, al tener econom\u00edas relativamente m\u00e1s fuertes que el resto de pa\u00edses.Seg\u00fan Michael Schuller, vicepresidente de American Express Meetings &amp; Events en Europa, \u201cSi bien sigue habiendo retos por superar, hay se\u00f1ales de recuperaci\u00f3n econ\u00f3mica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24530,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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