{"id":20862,"date":"2013-07-18T10:02:41","date_gmt":"2013-07-18T08:02:41","guid":{"rendered":"https:\/\/www.opc.cat\/barcelona-reduce-su-actividad-de-reuniones-en-2012-aunque-mejora-el-impacto-economico-generado-2\/"},"modified":"2013-07-18T10:02:41","modified_gmt":"2013-07-18T08:02:41","slug":"barcelona-reduce-su-actividad-de-reuniones-en-2012-aunque-mejora-el-impacto-economico-generado-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/barcelona-reduce-su-actividad-de-reuniones-en-2012-aunque-mejora-el-impacto-economico-generado-2\/","title":{"rendered":"Barcelona reduce su actividad de reuniones en 2012, aunque mejora el impacto econ\u00f3mico generado"},"content":{"rendered":"<p class=\"p1\"><em>(Conexo) <\/em>Barcelona ha tenido un &quot;a\u00f1o flojo&quot; en Turismo de Reuniones e Incentivos en 2012, con bajadas en el n\u00famero de reuniones, participantes y pernoctaciones generadas respecto al a\u00f1o anterior, aunque el impacto econ\u00f3mico de esta actividad ha sido superior, seg\u00fan los datos del Barcelona Convention Bureau.<\/p>\n<p class=\"p1\">En total se han celebrado en la ciudad condal 2.176 reuniones el a\u00f1o pasado, lo que supone un descenso del 4,7% respecto a 2011, con 597.610 delegados (un 7,7% menos) que han realizado 2.199.580 pernoctaciones (un 12,9% menos). Sin embargo, el impacto econ\u00f3mico generado por la actividad MICE ha ascendido a 1.515,89 millones de euros, un 6,1% m\u00e1s que el a\u00f1o anterior.<\/p>\n<p>En cuanto a las reuniones, el Barcelona Convention Bureau destaca las reducciones en el n\u00famero de congresos, sus delegados y las pernoctaciones generadas por estos, cayendo un 16,5%, 28,5% y 291%, respectivamente. En total, ha sido 213 congresos (9,8% del total) los celebrados en 2012 con 208.271 asistentes (34,9% del total) que han realizado 978.874 pernoctaciones (44,5% del total).<\/p>\n<p>Respecto al segmento de jornadas y cursos, el descenso ha sido considerable en todos sus aspectos, siendo del 51,9% en el total de eventos, 56,7% en participantes y 65,2% en pernoctaciones. Estos porcentajes han hecho que en total se hayan celebrado 182 jornadas y cursos en 2012 (8,4% del total), con 27.954 personas (4,7% del total) que han generado 60.660 pernoctaciones (2,8% del total).<\/p>\n<p>En cuanto al segmento m\u00e1s numeroso, el de las convenciones e incentivos, supone el \u00fanico que ha generado incrementos respecto a las cifras de 2011, aumentando un 7,9% el n\u00famero de eventos hasta alcanzar los 1.781 (un 81,8% del total), un 23,9% el n\u00famero de delegados con 361.385 (60,4% del total) y un 19,8% las pernoctaciones realizadas con 1.160.046 (un 52,7% del total).<\/p>\n<p>En definitiva, seg\u00fan afirma el Barcelona Convention Bureau, &quot;podemos decir que el sector de reuniones de empresa ha aumentado en detrimento del sector asociativo. De todas maneras, se prev\u00e9 un 2013 en alza&quot;.<\/p>\n<p><strong>M\u00e1s detalles de las reuniones<\/strong><\/p>\n<p>Manteniendo la tendencia de los a\u00f1os anteriores respecto al car\u00e1cter de las reuniones, el 68,6% (1.493) han sido de car\u00e1cter internacional, mientras que en el n\u00famero de delegados, el 78,8% (470.912) tambi\u00e9n han sido internacionales. Respecto a la estacionalidad de este Sector, los meses en los que se han celebrado m\u00e1s eventos han sido mayo, septiembre y octubre, mientras que el mes con m\u00e1s n\u00famero de delegados ha sido febrero.<\/p>\n<p>Las principales sede de las reuniones siguen la tendencia de los \u00faltimos a\u00f1os, siendo las salas de los hoteles los espacios m\u00e1s elegidos (76,9%), muy por delante de los palacios de congresos (8,1%) y de los auditorios privados (6,1%). Los sectores econ\u00f3micos que m\u00e1s reuniones han generado en 2012 han sido, en cuanto a congresos, el m\u00e9dico y el cient\u00edfico (53%), seguido del tecnol\u00f3gico (8,4%); en cuanto a las jornadas y cursos, el m\u00e9dico y el cient\u00edfico tambi\u00e9n son los principales (34,7%), seguido del farmac\u00e9utico y el tecnol\u00f3gico (un&nbsp; 8,2% cada uno); y en cuanto a las convenciones e incentivos, las empresas farmac\u00e9uticas han sido las m\u00e1s destacadas (27,1%), seguidas de las empresas de telecomunicaciones y tecnol\u00f3gicas (8%).<\/p>\n<p>Respecto a la dimensi\u00f3n de las reuniones, el Barcelona Convention Bureau destaca el aumento de la proporci\u00f3n de los eventos de m\u00e1s de 1.000 delegados, pasando del 2,5% en 2011 al 3,4% en 2012; as\u00ed como el incremento de los congresos, jornadas y cursos de entre 100 y 249 delegados (38,5%), que pasa a ser el grupo mayoritario. Por \u00faltimo, la oficina de congresos catalana aporta la procedencia de origen internacional de las entidades que organizan convenciones e incentivos en Barcelona, siendo el Reino Unido el que ocupa el primer lugar y creciendo un 15,6% con 274 eventos, seguido de Estados Unidos que aumenta un 38% con 225 eventos y Alemania que crece un 31,8% con 141 eventos.<\/p>\n<p><strong>Contribuci\u00f3n del Convention Bureau<\/strong><\/p>\n<p>El Barcelona Convention Bureau se\u00f1ala en su informe su contribuci\u00f3n a la actividad congresual y de incentivos de la ciudad condal. As\u00ed, refleja que ha participado en el 14,4% de los congresos (incluidas jornadas y cursos), que supone el 61,9% de los delegados en este segmento; y en el caso de las convenciones, ha generado el 3,5% que significa el 7,7% del total de asistentes en estos eventos. En conjunto, el Barcelona Convention Bureau ha contribuido con el 5,5% de las reuniones y el 29,1% de los participantes, unos porcentajes que se reflejan en 127 reuniones, 128.146 delegados, 558.812 pernoctaciones y un impacto econ\u00f3mico de 265,90 millones de euros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Conexo) Barcelona ha tenido un &quot;a\u00f1o flojo&quot; en Turismo de Reuniones e Incentivos en 2012, con bajadas en el n\u00famero de reuniones, participantes y pernoctaciones generadas respecto al a\u00f1o anterior, aunque el impacto econ\u00f3mico de esta actividad ha sido superior, seg\u00fan los datos del Barcelona Convention Bureau. En total se han celebrado en la ciudad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24218,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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