{"id":20886,"date":"2013-03-12T10:21:45","date_gmt":"2013-03-12T09:21:45","guid":{"rendered":"https:\/\/www.opc.cat\/el-valor-de-un-espacio-2\/"},"modified":"2013-03-12T10:21:45","modified_gmt":"2013-03-12T09:21:45","slug":"el-valor-de-un-espacio-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/el-valor-de-un-espacio-2\/","title":{"rendered":"El valor de un espacio"},"content":{"rendered":"

 <\/p>\n

(Hosteltur) <\/em>Despu\u00e9s de muchos d\u00edas de pelea contra los virus invernales, hoy me gustar\u00eda hablar de otros actores del sector tur\u00edstico que pelean con la misma firmeza contra los problemas que es est\u00e1n sufriendo en su d\u00eda a d\u00eda: los palacios de congresos<\/p>\n

El turismo de congresos y reuniones en Espa\u00f1a genera un gran n\u00famero de posibilidades de negocio. Hay un gran mentor de muchos de los que hemos trabajado en el turismo de reuniones y eventos llamado Julio Abreu, que dice que este turismo es el "solomillo del turismo<\/a>", y sin duda, no le falta raz\u00f3n. Es el turismo m\u00e1s rentable que hay con un gasto tur\u00edstico que triplica y seg\u00fan en que ciudades hasta cuadriplica el gasto del turista de ocio o de sol  playa. Cuando veo como la touroperaci\u00f3n se afana en mostrar su m\u00fasculo y cierto tipo de hoteles se afanan por hablar de su productividad y \u00e9xito tur\u00edstico a trav\u00e9s de la firma de "garant\u00edas" casi a granel, me pregunto si todos esos miembros del sector conocen de verdad la fuerza que tiene el turismo de reuniones; imagino que si, pero aunque sea un tipo de turismo realmente productivo, a veces noto como el turismo de reuniones no est\u00e1 tan valorado como se merece.<\/p>\n

Podr\u00eda estar dando razones y razones hasta finales de Marzo para demostrar que es el subsector tur\u00edstico mas importante desde el punto de vista de la rentabilidad, la sostenibilidad (turismo natural aparte) y el respeto hacia la capacidad de carga. Por todo ello, teniendo en cuenta el beneficio que el turismo de reuniones produce de manera directa e indirecta a otros sectores econ\u00f3micos relacionados con el turismo en las ciudades que acogen reuniones, congresos y convenciones, como por ejemplo la restauraci\u00f3n, las tiendas, el transporte, el ocio, etc, no entiendo como en ciertas ocasiones y con el desarrollo tur\u00edstico que hemos adquirido, las decisiones pol\u00edticas han de primar ('otra m\u00e1s') sobre el sentido com\u00fan tur\u00edstico.  Madrid es la sexta ciudad del mundo en el ranking ICCA, lo cual quiere decir que Madrid es sede de decenas y decenas de congresos de gran volumen internacional, por no hablar de los centenares de convenciones y congresos de tama\u00f1o medio y car\u00e1cter nacional.<\/span><\/p>\n

Precisamente por ser un destino demandado, un destino que poco a poco ha ido mejorando  a nivel internacional a trav\u00e9s del gran trabajo que realizan los compa\u00f1eros del Madrid Visitors & Convention Bureau, no puede recibir el varapalo de ver como todos sus centros de congresos est\u00e1n cerrados salvo IFEMA y el Hotel Auditorium, que afortunadamente est\u00e1n recogiendo de manera brillante todo el negocio posible. Todos los cambios se han intentado hacer con la m\u00e1xima discreci\u00f3n en este y otros congresos, pero no podemos dejar pasar el hecho de que un cambio de sede de un congreso de mas de 1000 asistentes en un tiempo r\u00e9cord es un trabajo casi mas arduo que organizar el propio congreso, como as\u00ed ocurri\u00f3 satisfactoriamente con 'Conama'.<\/span><\/p>\n

Este gran congreso es un ejemplo de lo que supone tomar una decisi\u00f3n como esa, y para entenderlo mejor, no hay nada como extrapolarlo a un nivel internacional: Los propios dirigentes pol\u00edticos son perfectamente conscientes del beneficio que genera el turismo de reuniones o MICE; y yo me pregunto si son conscientes que hasta la fecha, ya no solamente se ha tenido que cambiar a ritmo express las sedes de eventos ganados para Madrid debido a esos cierres sistem\u00e1ticos, sino, ¿Qu\u00e9 pasar\u00eda con todos esos eventos internacionales que hab\u00edan considerado Madrid como potencial sede, y encuentran (por muy temporal que sea) todos sus palacios de congresos cerrados?. ¿No podr\u00eda haberse cerrado uno, y al reanudar su actividad cerrar el otro como bien sugiere <\/span>Jes\u00fas Gatell<\/a>?. Es obvio que estas decisiones pol\u00edticas generen dudas en los prescriptores y organizadores de reuniones sobre si elegir Madrid para organizar su congreso o reuni\u00f3n, ya que puede pensar que es una ciudad en la que nadie le garantiza que sus responsables pol\u00edticos decidan por ejemplo en 2015 \u00f3 2016, fecha de la organizaci\u00f3n de su congreso, cerrar todos los palacios y dejarle sin el venue que ese organizador quer\u00eda.<\/span><\/p>\n

Espa\u00f1a est\u00e1 benefici\u00e1ndose tur\u00edsticamente de los tristes conflictos existentes por la denominada "primavera \u00e1rabe" en el norte de \u00c1frica, ganando una cuota de mercado que no se esperaba, ¿No se ha pensado que en el \u00e1mbito MICE podr\u00eda ocurrir lo mismo por no poder ofrecer instalaciones de reuniones como un palacio de congresos abierto en Madrid?. Durante estos meses que han estado cerrados, ese negocio MICE se puede estar derivando a otras grandes capitales por este mismo motivo, y ojal\u00e1 se lo quedara Barcelona, o Valencia, o Sevilla, o cualquier otra, y no saliera de Espa\u00f1a,…pero no siempre es as\u00ed.<\/span><\/p>\n

Para intentar poner mi granito de arena, le dir\u00e9 a las personas que tienen que decidir sobre temas como \u00e9stos que el impacto econ\u00f3mico generado por los palacios de congresos en Espa\u00f1a seg\u00fan APCE (Asociaci\u00f3n de Palacios de Congresos de Espa\u00f1a) ha sido de 1.300 millones de euros en el a\u00f1o 2012. No hay mucho mas que decir ni que a\u00f1adir. Un Palacio de congresos junto con sus profesionales tienen mucho mas valor del que se pueden imaginar, y a la hora de tomar este tipo de decisiones hay que sopesar y valorar las posibles consecuencias econ\u00f3micas (directas e indirectas) y sociales que conlleva que por ejemplo la sexta ciudad del mundo del ranking ICCA no pueda ofrecer ning\u00fan palacio de congresos durante una serie de meses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  (Hosteltur) Despu\u00e9s de muchos d\u00edas de pelea contra los virus invernales, hoy me gustar\u00eda hablar de otros actores del sector tur\u00edstico que pelean con la misma firmeza contra los problemas que es est\u00e1n sufriendo en su d\u00eda a d\u00eda: los palacios de congresos El turismo de congresos y reuniones en Espa\u00f1a genera un gran […]<\/p>\n","protected":false},"author":1,"featured_media":24710,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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