{"id":20892,"date":"2013-03-11T10:24:52","date_gmt":"2013-03-11T09:24:52","guid":{"rendered":"https:\/\/www.opc.cat\/7-pecados-capitales-en-eventos-pereza-2\/"},"modified":"2013-03-11T10:24:52","modified_gmt":"2013-03-11T09:24:52","slug":"7-pecados-capitales-en-eventos-pereza-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/7-pecados-capitales-en-eventos-pereza-2\/","title":{"rendered":"7 pecados capitales en eventos: Pereza"},"content":{"rendered":"<p><em style=\"line-height: 1.538em;\">(Eventoplus)<\/em><span style=\"line-height: 1.538em;\"> Su origen es muy biol\u00f3gico: todos los seres vivos que se mueven tienden a no malgastar energ\u00edas si no hay un beneficio inmediato, ya te hablamos de <\/span><a href=\"http:\/\/eventoplus.com\/idea-consejo\/1857\/3\/cerebro-y-eventos-aprovecha-al-cocodrilo-que-hay-en-ti\/\" style=\"line-height: 1.538em;\">nuestro cerebro reptiliano<\/a><span style=\"line-height: 1.538em;\"> y de c\u00f3mo este tiende a ahorrar energ\u00edas.<\/span><\/p>\n<p class=\"p1\">Luchemos contra \u00e9l&#8230; No es un a\u00f1o para andar a medio gas, sacud\u00e1monos la pereza y hag\u00e1moslo ya o despareceremos. Uno de los espacios donde vemos a la pereza m\u00e1s claramente es en las ferias.<\/p>\n<p class=\"p1\">Una organizadora nos explica: &quot;en la \u00faltima edici\u00f3n de EIBTM visit\u00e9 varios stands donde los expositores, a pesar de mostrar mi inter\u00e9s por el producto, se limitaban a darme un folleto. Ninguno mir\u00f3 mi acreditaci\u00f3n, me pregunt\u00f3 qu\u00e9 hac\u00eda, si ten\u00eda el presupuesto para comprarles, &iexcl;algunos ni tan siquiera me pidieron mi tarjeta! Espero que despu\u00e9s no se quejaran de no sacar provecho de la feria&quot;.<\/p>\n<p class=\"p1\">Y ello, tanto empresas privadas como p\u00fablicas&#8230; es triste pero habitual ver a instituciones oficiales que contratan espacios en ferias y luego, a la hora de implementarlo, se limitan a llevar una silla, una mesa y una azafata con folletos.<\/p>\n<p class=\"p1\"><strong>Cuando la pereza pasa a ser groser\u00eda<\/strong><\/p>\n<p class=\"p1\">En ocasiones, la pereza deriva directamente en situaciones m\u00e1s graves, como cuando se muestra mala educaci\u00f3n o cuando ata\u00f1e a la seguridad. En cuanto a la primera, &iquest;qu\u00e9 decir de la gente que directamente no se presenta a las citas?<\/p>\n<p class=\"p1\">En la <a href=\"http:\/\/eventoplus.com\/articulo\/1843\/4\/eibtm-celebra-su-25-aniversario\/\">\u00faltima edici\u00f3n de EIBTM<\/a> la responsable del stand de Estonia nos coment\u00f3 que estaba anonadada porque apenas nadie se hab\u00eda presentado en las citas concertadas para el tercer d\u00eda&#8230; &iexcl;y todo probablemente porque hab\u00edan alargado las fiestas en el Opium la noche anterior!<\/p>\n<p class=\"p1\">Una agencia madrile\u00f1a nos confiesa que escogi\u00f3 una ciudad andaluza para un evento de m\u00e1s de 20.000 personas. Tras semanas de pedir todas las autorizaciones al municipio, el director de la agencia recibi\u00f3, por error, un mail del m\u00e1ximo responsable de deportes de la ciudad, que era quien deb\u00eda autorizar el evento, que pretend\u00eda mandar a un compa\u00f1ero: &quot;&iquest;Qu\u00e9 hacemos con esto, decimos que s\u00ed o le damos boleto?&quot;. Peor todav\u00eda es cuando la pereza ata\u00f1e a temas de seguridad, aqu\u00ed pocas bromas.<\/p>\n<p class=\"p1\">Desde Ambul\u00e0ncies Catalunya nos cuentan casos en los que la desidia ha supuesto un aut\u00e9ntico peligro, por ejemplo, al no realizar una previsi\u00f3n de c\u00f3mo la ubicaci\u00f3n y la duraci\u00f3n del evento afecta a la seguridad.<\/p>\n<p class=\"p1\">&quot;Una ambulancia USVA (Unidad de Soporte Vital Avanzado) fue contratada para una macro fiesta de 12 horas durante las cuales utiliz\u00f3 equipos, luces y dem\u00e1s material sin tener conexi\u00f3n el\u00e9ctrica para el veh\u00edculo, y sin encenderlo para generar bater\u00eda. En el momento de evacuar a una persona herida, la ambulancia no arranc\u00f3&#8230;&quot;<\/p>\n<p class=\"p1\">&iquest;Qu\u00e9 hacer en estos casos? La empresa propone pactar con el organizador o el espacio una toma de corriente para cargar las bater\u00edas de la unidad, y que el equipo sanitario traiga los apliques correspondientes.<\/p>\n<p class=\"p1\">Generalmente, en este pecado (capital de verdad) est\u00e1 un comportamiento muy frecuente en nuestro sector, del cual hemos tenido triste confirmaci\u00f3n reciente: el hecho de confiar en el &quot;no pasar\u00e1 nada&quot;, descuidando la ley y las medidas b\u00e1sicas de seguridad.<\/p>\n<p class=\"p1\">Si una cosa hemos aprendido en los \u00faltimos a\u00f1os, es que no es que la ley est\u00e9 mal hecha: cada vez que se mata gente en eventos, se ha incumplido alguna norma de seguridad. El &quot;no te preocupes, no pasar\u00e1 nada&quot; es una pereza criminal.<\/p>\n<p class=\"p1\"><a href=\"http:\/\/eventoplus.com\/caso\/1941\/anatomia-de-un-evento-wella-trend-vision-madrid-2012\/\">Jack Morton<\/a> nos declara en este mismo n\u00famero que les gusta tener un venue exigente en temas de seguridad: un buen organizador no quiere jug\u00e1rsela y se toma el marco legal como una gu\u00eda \u00fatil de reglas de seguridad, m\u00e1s que como un ejercicio in\u00fatil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Eventoplus) Su origen es muy biol\u00f3gico: todos los seres vivos que se mueven tienden a no malgastar energ\u00edas si no hay un beneficio inmediato, ya te hablamos de nuestro cerebro reptiliano y de c\u00f3mo este tiende a ahorrar energ\u00edas. Luchemos contra \u00e9l&#8230; No es un a\u00f1o para andar a medio gas, sacud\u00e1monos la pereza y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24719,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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