{"id":21407,"date":"2020-11-25T11:23:37","date_gmt":"2020-11-25T10:23:37","guid":{"rendered":"https:\/\/www.opc.cat\/guillem-torres-nuevo-presidente-de-opc-catalunya-2\/"},"modified":"2020-11-25T11:23:37","modified_gmt":"2020-11-25T10:23:37","slug":"guillem-torres-nuevo-presidente-de-opc-catalunya-2","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/guillem-torres-nuevo-presidente-de-opc-catalunya-2\/","title":{"rendered":"Guillem Torres, nuevo presidente de OPC Catalunya"},"content":{"rendered":"<p><strong>Es director de la firma Torres Pardo SL desde su fundaci\u00f3n en el a\u00f1o 1992 y este a\u00f1o sustituye a Jaume Bolt\u00e0 en la presidencia de OPC Catalunya. Nos referimos a Guillem Torres, quien a nivel personal asume el nuevo cargo con \u00abun gran orgullo, pero a la vez un gran responsabilidad\u00bb. En esta entrevista analizamos con Torres esta nueva etapa profesional y profundizamos en el impacto que ha supuesto el COVID para el sector OPC y el futuro que hay por delante.<\/strong><\/p>\n<p><strong>\u00bfQu\u00e9 supone para usted profesional y personalmente asumir el reto de dirigir OPC Catalunya en un contexto econ\u00f3mico y social tan dif\u00edcil como el impuesto por el COVID 19?<\/strong><br \/>\nM\u00e1s que un reto lo asumo como un compromiso, personal y profesional.<br \/>\nSon tiempos extremadamente dif\u00edciles y OPC Catalunya debe servir como referente del sector en Catalunya, no s\u00f3lo para las empresas organizadoras de Congresos sino para todas aquellas que prestan sus servicios en cualquier tipo de evento.<\/p>\n<p><strong>\u00bfCu\u00e1les son los objetivos que se ha marcado a corto y medio plazo como nuevo presidente de la entidad? \u00bfQu\u00e9 medidas tiene pensadas a implementar a partir de ahora?<\/strong><br \/>\nNo quiero que la respuesta pueda parecer t\u00f3pica, pero la verdad es que el trabajo realizado por las anteriores Juntas ha sido extraordinario, y \u00e9ste es el punto de partida de la actual Junta Directiva.<br \/>\nEl objetivo principal es de unidad y OPC Catalunya mostrando fortaleza y visibilidad ante las instituciones, nuestro sector es uno de los m\u00e1s afectados en este momento y nuestras perspectivas de recuperaci\u00f3n no son a corto sino a medio \u2013 largo plazo.<br \/>\nY con un mensaje ya no s\u00f3lo de esperanza sino de realidad: todos los indicadores apuntan a que el sector podr\u00e1 iniciar una recuperaci\u00f3n paso a paso en 2021, especialmente a partir del segundo semestre. Pero la mayor\u00eda de empresas acabar\u00e1n este a\u00f1o con una pesada carga financiera, tenemos que ser realistas y seguramente necesitaremos 2022 para recuperar las p\u00e9rdidas generadas.<\/p>\n<p>As\u00ed, ante todo un equilibrio de coherencia para todos nuestros asociados: se deben aplicar las medidas que sean necesarias para garantizar la viabilidad de cada empresa y por supuesto los puestos de trabajo. Los planes de contingencia deben estar centrados en oto\u00f1o 2021, las empresas no pueden volver a cometer el mismo error de este a\u00f1o, cuando confiamos en una recuperaci\u00f3n a finales de 2020 que ha sido imposible, seamos coherentes y aprendamos de la experiencia.<\/p>\n<p><strong>Desde el punto de vista de los ejes estrat\u00e9gicos llevados a cabo hasta ahora por OPC Catalunya, \u00bfpiensa seguir una pol\u00edtica continuista?<\/strong><br \/>\nComo acabo de comentar, el trabajo realizado por las anteriores Juntas Directivas, y en especial el desarrollado por el Presidente anterior, Jaume Bolt\u00e0, ha sido excelente.<br \/>\nLas l\u00edneas maestras est\u00e1n definidas, y la actual Junta Directiva afronta un momento muy delicado en nuestro sector y la recuperaci\u00f3n prevista para el a\u00f1o que viene debe ser nuestro objetivo.<\/p>\n<p><strong>\u00bfPodemos cuantificar el impacto econ\u00f3mico y la afectaci\u00f3n directa que ha tenido en las empresas el COVID en el sector profesional de eventos en Catalu\u00f1a?<\/strong><br \/>\nTenemos que ser claros y sinceros: la palabra que define el escenario que est\u00e1 viviendo nuestro sector es devastador. La mochila financiera de p\u00e9rdidas ser\u00e1 muy pesada y cada empresa deber\u00e1 tomar las medidas necesarias para llegar al 2021.<br \/>\nEn mi opini\u00f3n no se trata exclusivamente de disponer o no de reservas y m\u00fasculo financiero, sino de contar con proyectos consolidados para 2021 \u2013 22 incluso 2023 que permitan afrontar una facturaci\u00f3n que genere un beneficio estable y que vaya disminuyendo esa mochila de p\u00e9rdidas 2020.<\/p>\n<p><strong>\u00bfQu\u00e9 valoraci\u00f3n general hace de la situaci\u00f3n actual del sector de la organizaci\u00f3n de eventos profesionales en Catalu\u00f1a?<\/strong><br \/>\nSomos referente, sin duda, la marca Catalunya en general y Barcelona en particular es una marca consolidada a nivel internacional.<br \/>\nDurante muchos a\u00f1os hemos cre\u00eddo que el nivel OPC europeo era muy superior al nuestro, pero con el tiempo hemos constatado que la calidad del servicio y profesionalidad de nuestras empresas es alt\u00edsimo. Prueba de ello es que muchos de nuestros asociados han conseguido concursos a nivel internacional y organizan eventos por todo el territorio europeo, habiendo ganado a muchas de aquellas empresas que antes consider\u00e1bamos imbatibles.<\/p>\n<p>Tenemos que auto-convencernos de que estamos en disposici\u00f3n de ofrecer un producto que se distingue por un servicio inmejorable, tecnolog\u00eda puntera, una flexibilidad innata en nuestro car\u00e1cter, y sobre todo una pol\u00edtica de tarifas muy competitiva cuando nos comparamos, por ejemplo, con empresas holandesas, suizas o alemanas.<br \/>\nNo hay que tener miedo a dar el salto y apostar por el mercado EMEA: evitar encasillarnos en un mercado extremadamente limitado, buscar oportunidades y clientes a todos los niveles, m\u00e1s a\u00fan en la situaci\u00f3n actual.<\/p>\n<p><strong>\u00bfCu\u00e1l cree que ser\u00e1 la tendencia que marcar\u00e1 la evoluci\u00f3n de este sector profesional en un futuro pr\u00f3ximo?<\/strong><br \/>\nNuestros h\u00e1bitos han cambiado y esto es una realidad: en marzo del 2021 llevaremos un a\u00f1o de pandemia y estaremos acostumbrados a un estilo de vida diferente.<br \/>\nTodos deseamos la vuelta a los eventos presenciales, pero seamos conscientes de que ha salido a la luz un perfil muy definido de asistente que est\u00e1 a gusto en casa, delante de su pantalla, y viendo las conferencias v\u00eda streaming. Y este es un mercado que no debe perderse, debemos ofrecer un producto que colme todas las necesidades y llegue a todos los perfiles.<\/p>\n<p><strong>\u00bfC\u00f3mo se ha adaptado OPC Catalunya a la pandemia?<\/strong><br \/>\nA trav\u00e9s de la palabra clave: adapt\u00e1ndose a la situaci\u00f3n actual.<br \/>\nEl escenario ha cambiado y nuestros clientes esperan que podamos ofrecer soluciones tecnol\u00f3gicas que permitan la celebraci\u00f3n de eventos virtuales.<\/p>\n<p><strong>\u00bfC\u00f3mo podemos subrayar la importancia de seguir organizando eventos profesionales aunque sea en formatos digitales, en otros formatos y aplicando todas las medidas de seguridad impuestas por las autoridades?<\/strong><br \/>\nLos eventos virtuales han llegado para quedarse: el pasado mes de Julio me invitaron como panelista a un Webinar organizado por The Hague Convention Bureau sobre el futuro de los eventos virtuales, y la conclusi\u00f3n de todos los ponentes ya en el pasado mes de julio fue \u201cthey have come to stay\u201d.<br \/>\nTodas las empresas debemos buscar y encontrar las oportunidades de negocio que el mercado genere, y el evento virtual -o h\u00edbrido en un futuro pr\u00f3ximo- es un servicio que debemos ofrecer y por supuesto rentabilizar.<br \/>\nEstamos pasando por una curva de aprendizaje en lo que respecta a la organizaci\u00f3n de eventos virtuales, y una de las conclusiones de futuro es que los honorarios por la gesti\u00f3n en el caso de evento h\u00edbrido tienen que cobrarse por separado, virtual y presencial, ya que el volumen de trabajo que genera un evento virtual es alt\u00edsimo.<br \/>\nBajo la premisa de ofrecer un producto de calidad podemos acceder a un mercado mucho m\u00e1s amplio e incrementar las inscripciones y colaboraciones de manera exponencial.<\/p>\n<p>Pero la rentabilidad OPC por la organizaci\u00f3n de un evento virtual no es en ning\u00fan caso la que genera un evento f\u00edsico, de ah\u00ed que se tenga que ofrecer un producto que cumpla las expectativas de los patrocinadores en ROI \u2013 Retorno de la inversi\u00f3n y Data Collection \u2013 Recopilaci\u00f3n de datos. As\u00ed, bajo una correcta planificaci\u00f3n este nuevo modelo de gesti\u00f3n puede ser rentable para todas las partes implicadas: cliente al ampliar el espectro de asistencia, OPC con una nueva partida de gesti\u00f3n, asistentes virtuales al poder participar de manera no presencial.<\/p>\n<p><strong>Tras m\u00e1s de 25 a\u00f1os en el sector, \u00bfen qu\u00e9 momento se encuentra Torres Pardo?.<\/strong><br \/>\nEn 2012 iniciamos nuestro proceso de internacionalizaci\u00f3n, y a d\u00eda de hoy somos el Core PCO para cinco sociedades m\u00e9dico cient\u00edficas europeas, lo que nos ha permitido tener una visi\u00f3n global de nuestro sector y extraer lo mejor de cada segmento. Y este a\u00f1o, y a nivel personal, un gran orgullo pero a la vez una gran responsabilidad al frente de OPC Catalunya.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es director de la firma Torres Pardo SL desde su fundaci\u00f3n en el a\u00f1o 1992 y este a\u00f1o sustituye a Jaume Bolt\u00e0 en la presidencia de OPC Catalunya. Nos referimos a Guillem Torres, quien a nivel personal asume el nuevo cargo con \u00abun gran orgullo, pero a la vez un gran responsabilidad\u00bb. En esta entrevista [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24980,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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director de la firma Torres Pardo SL desde su fundaci\u00f3n en el a\u00f1o 1992 y este a\u00f1o sustituye a Jaume Bolt\u00e0 en la presidencia de OPC Catalunya. 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