{"id":21410,"date":"2023-01-24T17:03:38","date_gmt":"2023-01-24T16:03:38","guid":{"rendered":"https:\/\/www.opc.cat\/opc-catalunya-constata-en-barcelona-la-recuperacion-del-sector-en-la-primera-jornada-postpandemia\/"},"modified":"2023-01-24T17:03:38","modified_gmt":"2023-01-24T16:03:38","slug":"opc-catalunya-constata-en-barcelona-la-recuperacion-del-sector-en-la-primera-jornada-postpandemia","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/opc-catalunya-constata-en-barcelona-la-recuperacion-del-sector-en-la-primera-jornada-postpandemia\/","title":{"rendered":"OPC Catalunya constata en Barcelona la recuperaci\u00f3n del sector en la primera jornada postpandemia"},"content":{"rendered":"<p><strong>OPC Catalunya ha organizado la primera jornada tras la pandemia y ha constatado la recuperaci\u00f3n del sector de la organizaci\u00f3n de congresos ante m\u00e1s de 80 profesionales del sector. Barcelona sigue estando posicionada entre los destinos MICE m\u00e1s importantes del mundo, sobre todo en el \u00e1mbito m\u00e9dico-cient\u00edfico. <\/strong><\/p>\n<p>Estas han sido algunas de las conclusiones puestas en com\u00fan por los ponentes Marc Rodr\u00edguez, General Manager del Centro de Convenciones Internacional de Barcelona (CCIB) y Anna Bueno, Association Meetings Manager de Barcelona Convention Bureau (BCB).<\/p>\n<p><strong>Retos de futuro<\/strong><\/p>\n<p>Guillem Torres, presidente de OPC Catalunya, ha afirmado durante la jornada que \u201cuno de los impactos de la pandemia en el sector OPC es que nos estamos convirtiendo en gestores de riesgos m\u00e1s que en gestores de congresos por el efecto <em>last minute<\/em>. Los asistentes a un congreso confirman su registro apenas 15 d\u00edas antes. Te puedes encontrar con 150 o 200 inscripciones m\u00e1s en los \u00faltimos d\u00edas, con todo lo que ello implica en la organizaci\u00f3n del evento\u201d.<\/p>\n<p><a href=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/1.guillem_torres.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4818\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/1.guillem_torres.jpg\" alt=\"\" width=\"800\" height=\"484\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/1.guillem_torres.jpg 800w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/1.guillem_torres-300x182.jpg 300w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/1.guillem_torres-768x465.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><em>Guillem Torres, presidente de OPC Catalunya<\/em><\/p>\n<p>Por su parte, Marc Rodr\u00edguez ha asegurado que las OPC a\u00fan tienen margen de mejora en la implementaci\u00f3n de servicios digitales, que \u201ces imprescindible y en ocasiones a\u00fan veo demasiado papel y pocos c\u00f3digos QR\u201d.<br \/>\nOtro reto al que deben hacer frente las OPC es el contrato, \u201cque es demasiado estricto ante la incertidumbre actual en la que vivimos. Se ha de ir m\u00e1s all\u00e1 del contrato, que ha de ser un marco general y, sobretodo, ser m\u00e1s flexible. De esta manera se fideliza m\u00e1s al cliente final\u201d.<br \/>\nFinalmente, Rodr\u00edguez ha asegurado que Barcelona cuenta con un ecosistema MICE que funciona de manera excelente, la ciudad ofrece un servicio de mucha calidad y por ella es reconocida internacionalmente. \u201cS\u00f3lo hace falta que no nos pongan palos en la ruedas\u201d, ha concluido.<\/p>\n<p><a href=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/2.taula_rodona.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4821\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/2.taula_rodona.jpg\" alt=\"\" width=\"800\" height=\"356\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/2.taula_rodona.jpg 800w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/2.taula_rodona-300x134.jpg 300w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/2.taula_rodona-768x342.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><em>De izq. a dcha., Rafael Peris, presidente de Grupo RIC, Anna Bueno (BCB) y Marc Rodr\u00edguez (CCIB).<\/em><\/p>\n<p>En su intervenci\u00f3n Anna Bueno ha indicado que BCB pone grandes esfuerzos en la fidelizaci\u00f3n de los clientes. \u201cBarcelona cuenta con un sector m\u00e9dico y cient\u00edfico brutal y continuamos contando con ellos para seguir atrayendo clientes. Son embajadores de la ciudad y el n\u00famero de participantes en eventos en la ciudad condal es de las m\u00e1s altas del mundo\u201d.<\/p>\n<p>Adem\u00e1s, Bueno ha recordado el dato de que el 50% de los congresos celebrados en la capital catalana convocan a menos de 500 delegados. Sin embargo, ha reclamado mayor comunicaci\u00f3n con las OPC nacionales, en contraposici\u00f3n con la \u201cabsoluta confianza\u201d con la que trabajan con las OPCs extranjeras.<\/p>\n<p><strong>La privacidad de los datos en los congresos<\/strong><\/p>\n<p>El primer ponente de la jornada ha sido Xavier Saula, socio fundador del bufete Auris Advocats, que ha analizado las medidas que debe aplicar una OPC para cumplir con los requisitos legales en cuanto a la privacidad de los datos de los asistentes.<\/p>\n<p>En Espa\u00f1a est\u00e1 vigente la LOPDGGD, Ley Org\u00e1nica de Protecci\u00f3n de Datos y Garant\u00eda de Derechos digitales 3\/2018 del 5 de diciembre. El incumplimiento de esta normativa puede implicar para la empresa sanciones de hasta 20 millones de euros o un 4% de la facturaci\u00f3n anual.<\/p>\n<p>Saula ha recordado que la ley considera un dato personal \u201ccualquier informaci\u00f3n num\u00e9rica, alfab\u00e9tica, gr\u00e1fica, fotogr\u00e1fica, ac\u00fastica o de cualquier otro tipo relativo a las personas f\u00edsicas identificadas o identificables\u201d. La imagen es un dato de car\u00e1cter personal y el tratamiento de los datos incluye su conservaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/3.xavier.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4824\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/3.xavier.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/3.xavier.jpg 800w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/3.xavier-300x200.jpg 300w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/3.xavier-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><em>Xavier Saula, socio fundador del bufete Auris Advocats<\/em><\/p>\n<p>Xavier Saula ha concluido su intervenci\u00f3n desvelando que una de las \u00faltimas tendencias detectadas ha sido la obligatoriedad impuesta por los clientes finales de contratar una p\u00f3liza de ciberseguridad a los organizadores de congresos. La ciberseguridad ya es una de las exigencias contractuales, en un contexto en el que la protecci\u00f3n de los datos ha vivido una aut\u00e9ntica eclosi\u00f3n ante la masificaci\u00f3n de los eventos online como consecuencia de la pandemia.<\/p>\n<p>La jornada ha contado tambi\u00e9n con la intervenci\u00f3n de las empresas Beamer Audiovisuals, Fluge y Hoteles NH Collection, colaboradores de OPC Catalunya, que han detallado los servicios que ponen al alcance del sector MICE.<\/p>\n<p>El evento ha concluido con un emotivo acto de reconocimiento a la gran labor desempe\u00f1ada por Christoph Tessmar en el sector OPC en Catalu\u00f1a.<\/p>\n<p><a href=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/4.acto_final.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4827\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/4.acto_final.jpg\" alt=\"\" width=\"800\" height=\"493\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/4.acto_final.jpg 800w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/4.acto_final-300x185.jpg 300w, https:\/\/www.opc.cat\/wp-content\/uploads\/2023\/01\/4.acto_final-768x473.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p><em>Acto de reconocimiento a Christoph Tessmar<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OPC Catalunya ha organizado la primera jornada tras la pandemia y ha constatado la recuperaci\u00f3n del sector de la organizaci\u00f3n de congresos ante m\u00e1s de 80 profesionales del sector. Barcelona sigue estando posicionada entre los destinos MICE m\u00e1s importantes del mundo, sobre todo en el \u00e1mbito m\u00e9dico-cient\u00edfico. Estas han sido algunas de las conclusiones puestas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24989,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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