{"id":21411,"date":"2024-02-15T05:45:27","date_gmt":"2024-02-15T04:45:27","guid":{"rendered":"https:\/\/www.opc.cat\/opc-catalunya-lanza-la-propuesta-de-crear-un-documento-de-consenso-para-gestionar-de-manera-mas-eficiente-las-room-nights\/"},"modified":"2024-02-15T05:45:27","modified_gmt":"2024-02-15T04:45:27","slug":"opc-catalunya-lanza-la-propuesta-de-crear-un-documento-de-consenso-para-gestionar-de-manera-mas-eficiente-las-room-nights","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/opc-catalunya-lanza-la-propuesta-de-crear-un-documento-de-consenso-para-gestionar-de-manera-mas-eficiente-las-room-nights\/","title":{"rendered":"OPC Catalunya lanza la propuesta de crear un documento de consenso para gestionar de manera m\u00e1s eficiente las room nights"},"content":{"rendered":"

OPC Catalunya ha lanzado la propuesta de crear un documento de consenso y buenas pr\u00e1cticas que permita gestionar mejor la problem\u00e1tica de las room nights durante la organizaci\u00f3n de eventos profesionales.\u00a0<\/strong>Esta sugerencia ha sido una de las conclusiones de la tradicional jornada t\u00e9cnica anual celebrada en Barcelona, que ha reunido a m\u00e1s de 80 profesionales del sector MICE.<\/strong><\/p>\n

Este protocolo de m\u00ednimos ser\u00eda el resultado de un grupo de trabajo integrado por las OPCs y el sector hotelero, con la opci\u00f3n de integrar a los convention bureau como nexo de uni\u00f3n entre ambos para el desarrollo de un documento de intenciones.<\/p>\n

\"\"<\/a><\/p>\n

Las conclusiones relativas al acceso a las habitaciones tambi\u00e9n han incluido:<\/p>\n

    \n
  1. Han de tenerse en cuenta las circunstancias espec\u00edficas y temporales, el modelo de negocio y las dimensiones de cada hotel.<\/li>\n
  2. Las OPCs tienen que ser transparentes y comprometerse con unas peticiones que sean coherentes con la dimensi\u00f3n del evento.<\/li>\n
  3. Acordar una pol\u00edtica razonable en lo que respecta a los dep\u00f3sitos de reserva por parte del Hotel y en concreto delimitar a qu\u00e9 partidas del presupuesto afectar\u00eda: salas, FB, habitaciones. Este es un requisito que OPC Catalunya considera muy importante en base a disponer de ciertas condiciones especiales por parte del Hotel comparadas con las que dicho Hotel puede aplicar a un evento MICE internacional, a cuya agencia no conoce ni ha sido un cliente fiel y habitual del establecimiento.<\/li>\n
  4. Por parte del sector hotelero, se plante\u00f3 la posibilidad de realizar alguna reuni\u00f3n puntual entre OPC, Hotel y Cliente final previo a la organizaci\u00f3n del evento para comentar y razonar las condiciones – pol\u00edticas de reserva aplicadas en el establecimiento correspondiente.<\/li>\n<\/ol>\n

    \"\"<\/a><\/p>\n

    De izq. a dcha. Jaume Bolt\u00e0, vicepresidente de OPC CAT y presidente de Bocemtium; Merixell Mir\u00f3, Cristoph Tessmar,<\/em> Juan Pablo Hernanz y <\/em>Guillem Torres.<\/em><\/p>\n

    \"\"\"\"<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    De izq. a dcha. Oriol Set\u00f3, secretario de OPC CAT y director de Acto Serveis, y Ram\u00f3n Vidal, general manager de Torre Melina Gran Meli\u00e0, durante la bienvenida a los asistentes.<\/em><\/p>\n

    Estas iniciativas han surgido durante la mesa redonda Garantizar habitaciones: \u00bfcondici\u00f3n sine qua non para contratar salas? Buscando f\u00f3rmulas de consenso<\/em>.<\/p>\n

    En su intervenci\u00f3n, Cristoph Tessmar, director del Barcelona Convention Bureau, ha afirmado que vincular la reserva de una sala para un evento local a un compromiso m\u00ednimo de un n\u00famero de habitaciones puede ser contraproducente, ya que el propio hotel corre el riesgo de perder para siempre un gran cliente.<\/p>\n

    Meritxell Mir\u00f3, director of sales corporate & MICE Eastern Spain – Meli\u00e1 Hotels International, ha apuntado que la disponibilidad de una sala para eventos depende de muchos factores, entre ellos la temporalidad, es decir, la coyuntura por la que atraviesa el hotel en el momento de la reserva.<\/p>\n

    Juan Pablo Hernanz, director nacional de ventas de Marriott Auditorium Hotel & Conference Center (Madrid) ha comentado que una soluci\u00f3n que se est\u00e1 planteando desde el Madrid Convention Bureau consiste en ofrecer opciones y packs para deslocalizar los eventos nacionales, que tradicionalmente se quieren organizar en Barcelona y Madrid, hacia las \u00e1reas metropolitanas de dichas provincias, dando ejemplos como Alcal\u00e1, Aranjuez o Sitges.<\/p>\n

    Finalmente Guillem Torres, director de Torres Pardo SL y presidente de OPC CAT, ha apuntado que el problema afecta sobre todo a los eventos organizados por empresas locales en Madrid y Barcelona, ciudades con una grand\u00edsima demanda MICE Internacional, por lo que el sector hotelero siempre solicita un bloqueo de habitaciones, en muchas ocasiones bastante alto, y que los eventos internacionales aceptan.<\/p>\n

    Pero las empresas locales para eventos locales se pueden encontrar en una situaci\u00f3n de desventaja, OPCs que de hecho son y han sido partners fieles de dichos hoteles durante mucho tiempo, pero no pueden garantizar un bloqueo alto de habitaciones para un evento local. E incluso se llega a desestimar aplicar un minimum revenue en base a un gasto alto en FB porque alojamiento es el margen m\u00e1s amplio de negocio para el Hotel y \u00e9sta es su condici\u00f3n sine qua non.<\/p>\n

    En resumen, es obligado iniciar un acercamiento entre OPCs locales y los Hoteles MICE m\u00e1s representativos, ideal bajo el paraguas de los Convention Bureau respectivos, para plantear los posibles escenarios de futuro e intentar aplicar un proceso que cumpla las expectativas y necesidades que todas las partes, Hoteles y OPCs.<\/p>\n

    \"\"<\/a><\/p>\n

    De izq. a dcha, Deborah Chicote y Rafel Peris.<\/em><\/p>\n

    Sostenibilidad y greenwashing<\/strong><\/p>\n

    Con anterioridad, la primera mesa redonda M\u00e1s all\u00e1 del greenwashing. Herramientas para lograr la sostenibilidad<\/em> ha sido moderada por Rafel Peris, CEO de Grup RIC y tesorero de OPC CAT.<\/p>\n

    D\u00e9borah Chicote, Business Development \u2013 Corporate Catalunya Convention Bureau (CCB), ha explicado en qu\u00e9 consisten las 4 herramientas gratuitas creadas por CCB que ayudan a medir las acciones implementadas para favorecer la sostenibilidad de las reuniones y eventos.<\/p>\n

    Las herramientas son:<\/p>\n

      \n
    1. Gu\u00eda para organizar eventos sostenibles.<\/li>\n
    2. Checklist de la sostenibilidad.<\/li>\n
    3. Calculadora de la sostenibilidad de los eventos.<\/li>\n
    4. Gu\u00eda de compensaci\u00f3n de emisiones GEI.<\/li>\n<\/ol>\n

      Pr\u00f3ximamente estar\u00e1 disponible la versi\u00f3n app y se realizar\u00e1n formaciones al sector para saber c\u00f3mo utilizar estas herramientas en profundidad.<\/p>\n

      Chicote ha recordado que el respeto por el medio ambiente ya es uno de los requisitos obligatorios incluidos en la licitaci\u00f3n del cliente final para organizar los eventos.<\/p>\n

      Presentaci\u00f3n de soluciones<\/strong><\/p>\n

      La jornada tambi\u00e9n ha expuesto una serie de novedades para el sector MICE. Meritxell Mir\u00f3 ha repasado las nuevas aperturas del grupo alrededor del mundo. Anna Bayarri, directora de ventas de Meli\u00e1 Hotels International, ha detallado las reformas llevadas a cabo en el Palau de Congressos en cuanto a soluciones tecnol\u00f3gicas implementadas y ampliaci\u00f3n y adecuaci\u00f3n de espacios exteriores.<\/p>\n

      El hotel Torre Melina Gran Meli\u00e1 tambi\u00e9n ha sido objeto de una profunda puesta al d\u00eda tras una inversi\u00f3n de 40 M\u20ac. Contar\u00e1 con un nuevo restaurante para 120 personas y con un rooftop que podr\u00e1 albergar hasta 400 personas que podr\u00e1n disfrutar de unas espectaculares vistas a la ciudad condal.<\/p>\n

      \"\"<\/a>Meritxell Mir\u00f3<\/em><\/p>\n

      Aleix Garc\u00eda-Cros, CEO de Rent Multimedia, empresa que ejerce como interlocutor \u00fanico como asesor t\u00e9cnico para eventos, producci\u00f3n y creaci\u00f3n de contenidos, ha dado a conocer los servicios y funcionalidades de la empresa encargada de implementar las soluciones audiovisuales en el Torre Melina Gran Meli\u00e1 y el Palau de Congressos.<\/p>\n

      \"\"<\/a>Aleix Garc\u00eda-Cros<\/em><\/p>\n

      La jornada ha concluido con una visita a ambas instalaciones, objeto de una profunda transformaci\u00f3n que los devuelve a la primera l\u00ednea nacional e internacional de la organizaci\u00f3n de eventos profesionales.<\/p>\n","protected":false},"excerpt":{"rendered":"

      OPC Catalunya ha lanzado la propuesta de crear un documento de consenso y buenas pr\u00e1cticas que permita gestionar mejor la problem\u00e1tica de las room nights durante la organizaci\u00f3n de eventos profesionales.\u00a0Esta sugerencia ha sido una de las conclusiones de la tradicional jornada t\u00e9cnica anual celebrada en Barcelona, que ha reunido a m\u00e1s de 80 profesionales […]<\/p>\n","protected":false},"author":1,"featured_media":24995,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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