{"id":25822,"date":"2025-07-04T09:20:34","date_gmt":"2025-07-04T07:20:34","guid":{"rendered":"https:\/\/www.opc.cat\/exito-de-participacion-en-la-3-a-jornada-de-innovacion-de-opc-catalunya\/"},"modified":"2025-07-04T10:55:33","modified_gmt":"2025-07-04T08:55:33","slug":"exito-de-participacion-en-la-3-a-jornada-de-innovacion-de-opc-catalunya","status":"publish","type":"post","link":"https:\/\/www.opc.cat\/es\/exito-de-participacion-en-la-3-a-jornada-de-innovacion-de-opc-catalunya\/","title":{"rendered":"\u00c9xito de participaci\u00f3n en la 3.\u00aa Jornada de Innovaci\u00f3n de OPC Catalunya."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El 1 de julio de 2025, el Hotel INNSiDE Barcelona Apolo acogi\u00f3 la <strong>3.\u00aa Jornada de Innovaci\u00f3n de OPC Catalunya<\/strong>, un evento que reuni\u00f3 a una amplia representaci\u00f3n del sector de los congresos y eventos para explorar las \u00faltimas tendencias tecnol\u00f3gicas y compartir experiencias profesionales.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Tecnolog\u00edas emergentes e IA aplicada a los congresos.<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">La jornada comenz\u00f3 con la bienvenida del presidente de OPC Catalunya, <strong>Guillem Torres<\/strong>, y dio paso a un bloque dedicado a las <strong>nuevas tecnolog\u00edas<\/strong> moderado por <strong>Jaume Bolt\u00e0<\/strong>, con la participaci\u00f3n de:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Guillermo Prado<\/strong> (Externia)<\/li>\n\n\n\n<li><strong>Jordi Planas<\/strong> (Somos Experiences)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Los ponentes expusieron c\u00f3mo la <strong>inteligencia artificial, la realidad aumentada o los sistemas h\u00edbridos<\/strong> est\u00e1n transformando la gesti\u00f3n y la experiencia de los congresos.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"539\" height=\"404\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image.png\" alt=\"\" class=\"wp-image-25803\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image.png 539w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-300x225.png 300w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><figcaption class=\"wp-element-caption\"><em>Debate entre expertos sobre escenarios tecnol\u00f3gicos y nuevas experiencias visuales.<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Novedades en servicios para congresos: traducci\u00f3n, audiovisuales y emociones.<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">En la segunda mesa redonda, moderada por <strong>\u00c0lex Pel\u00e1ez<\/strong> y <strong>Oriol Set\u00f3<\/strong> (OPC Catalunya), se realiz\u00f3 un an\u00e1lisis de c\u00f3mo han evolucionado algunos servicios esenciales en la organizaci\u00f3n de congresos y eventos.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Madeleine Cases<\/strong>, de <strong>SIC Int\u00e8rprets<\/strong>, explic\u00f3 la evoluci\u00f3n de las herramientas de traducci\u00f3n autom\u00e1tica y subtitulaci\u00f3n, y las oportunidades que ofrecen para mejorar la accesibilidad ling\u00fc\u00edstica.<\/li>\n\n\n\n<li><strong>Guillem Auladell<\/strong>, de <strong>Fluge Audiovisuals<\/strong>, expuso las \u00faltimas soluciones tecnol\u00f3gicas para escenograf\u00edas inmersivas, c\u00e1maras robotizadas y producci\u00f3n h\u00edbrida.<\/li>\n\n\n\n<li><strong>Edgar Sanjuan<\/strong>, de <strong>EMMOG<\/strong>, present\u00f3 una propuesta pionera para la <strong>captaci\u00f3n de emociones del p\u00fablico<\/strong> en tiempo real, como herramienta para optimizar el impacto y la experiencia de los asistentes.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Una sesi\u00f3n din\u00e1mica e inspiradora que evidenci\u00f3 c\u00f3mo la innovaci\u00f3n en servicios t\u00e9cnicos y humanos juega un papel fundamental en el futuro del sector.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"569\" height=\"427\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-1.png\" alt=\"\" class=\"wp-image-25806\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-1.png 569w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-1-300x225.png 300w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><figcaption class=\"wp-element-caption\"><em>Ponencia de EMMOG sobre medici\u00f3n emocional en eventos.<\/em><\/figcaption><\/figure>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"886\" height=\"409\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-2.png\" alt=\"\" class=\"wp-image-25809\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-2.png 886w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-2-300x138.png 300w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-2-768x355.png 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><figcaption class=\"wp-element-caption\"><em>Intervenci\u00f3n de Fluge mostrando tecnolog\u00edas de escenario inmersivo y c\u00e1maras robotizadas.<\/em><\/figcaption><\/figure>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"574\" height=\"430\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-3.png\" alt=\"\" class=\"wp-image-25812\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-3.png 574w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-3-300x225.png 300w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><figcaption class=\"wp-element-caption\"><em>Ponencia de SIC sobre traducci\u00f3n autom\u00e1tica y subtitulaci\u00f3n.<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Presentaciones destacadas y reconocimientos.<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Uno de los momentos m\u00e1s relevantes fue la <strong>presentaci\u00f3n del nuevo Palacio de Congresos de Barcelona (PCB)<\/strong> a cargo de <strong>Marta Dom\u00e8nech<\/strong> y <strong>Ruben Dalmau<\/strong>, de Fira de Barcelona.<\/p>\n\n<p class=\"wp-block-paragraph\">Tambi\u00e9n se present\u00f3 el hotel anfitri\u00f3n, INNSiDE by Meli\u00e1 Barcelona Apolo, reforzando su posicionamiento como espacio de referencia para eventos corporativos.<\/p>\n\n<p class=\"wp-block-paragraph\">La jornada finaliz\u00f3 con un emotivo <strong>homenaje a Rafel Peris<\/strong>, una figura muy querida dentro del sector.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"886\" height=\"409\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-4.png\" alt=\"\" class=\"wp-image-25815\" style=\"width:886px;height:auto\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-4.png 886w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-4-300x138.png 300w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-4-768x355.png 768w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/><figcaption class=\"wp-element-caption\"><em>Momento del homenaje a Rafel Peris.<\/em><\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>Un evento de alto valor para el sector.<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 100 profesionales acreditados, la edici\u00f3n 2025 consolida la jornada como un espacio de intercambio, innovaci\u00f3n y networking para los organizadores de congresos de Catalu\u00f1a.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"490\" src=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-5.png\" alt=\"\" class=\"wp-image-25818\" srcset=\"https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-5.png 653w, https:\/\/www.opc.cat\/wp-content\/uploads\/2025\/07\/image-5-300x225.png 300w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><figcaption class=\"wp-element-caption\"><em>Intervenci\u00f3n final y clausura a cargo de Guillem Torres.<\/em><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El 1 de julio de 2025, el Hotel INNSiDE Barcelona Apolo acogi\u00f3 la 3.\u00aa Jornada de Innovaci\u00f3n de OPC Catalunya, un evento que reuni\u00f3 a una amplia representaci\u00f3n del sector de los congresos y eventos para explorar las \u00faltimas tendencias tecnol\u00f3gicas y compartir experiencias profesionales. Tecnolog\u00edas emergentes e IA aplicada a los congresos. La jornada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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